WAWA PRINT SHOP & GORE-TEX & 66°NORTH

Together with GORE-TEX, Wawa Print Shop created a collection of customized 66North garments.

During the design process, Axel drew inspiration from both the advanced technology of the WINDSTOPPER fabric and the rugged environments 66°North’s products are crafted to endure. Axel’s playful and bold designs began with hand-drawn pencil sketches that captured the essence of these harsh weather conditions – the very challenges WINDSTOPPER is built to overcome. These sketches were then refined digitally, transforming into the final designs which was then printed on WINDSTOPPER products in the Wawa Print Shop studio.

DESIGNS BY AXEL WAHL

CAMPAIGN PHOTOS BY VIKTORIA HULTMAN / IOU STUDIO