WAWA PRINT SHOP & GORE-TEX & HAGLÖFS

Together with GORE-TEX, Wawa Print Shop created a collection of upcycled Haglöfs garments. The designs were inspired by Haglöfs heritage from Dalarna, Sweden, along with remixed logo graphics. The collection consisted of screenprinted shell-jackets, sling-bags and t-shirts.

Wawa Print Shop hosted a customization workshop at Haglöfs Stockholm, where visitors were invited to customize their own Haglöfs garments with screenprinting.



DESIGN AND ART DIRECTION BY AXEL WAHL

CAMPAIGN PHOTOS BY WILLIAM HAMILTON

CAMPAIGN PHOTOS POST PRODUCTION BY JIM WIDGREN