WAWA PRINT SHOP SWEDISH CRAFT COLLECTION

Wawa Print Shop created the Swedish Craft collection to reinterprate Sweden’s design and craft history. The Swedish Craft collection consists of t-shirts, hoodies, caps and bags. The garments are made with a mix of handmade patches and screenprints. 

The campaign imagery was photographed in Grannas Dala Horse Workshop in Nusnäs, Dalarna. A 103-year-old, family-owned workshop renowned for crafting the original Dalahäst. The people featured in the images are the artisans themselves, the hands behind each wooden horse. A living symbol of Swedish craftsmanship and heritage.

DESIGN AND ART DIRECTION BY AXEL WAHL

CAMPAIGN PHOTOS BY WILLIAM HAMILTON

CAMPAIGN PHOTOS POST PRODUCTION BY JIM WIDGREN